Cleaner LCP, CLS, and INP
Site Speed Optimization
Core Web Vitals, theme weight, app scripts, image loading, and render-blocking code tightened for a faster store.
Shopify speed and CRO consultant
I fix slow, app-bloated Shopify stores.
I turn Shopify stores into fast, high-converting revenue engines through site speed optimization, CRO implementation, theme development, custom apps, and checkout extensions.
🇵🇰 Based in Pakistan Working globally Shopify-only focus
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Free audit includes
Speed, CRO, app bloat, and theme health review.
The problem with most stores
App bloat, generic themes, and poor Core Web Vitals are quietly taxing your revenue.
Speed and conversion are connected. A store that feels heavy, unclear, or fragile makes shoppers hesitate before they ever reach checkout.
The Problem
×Endless third-party apps slowing down load times
×Poor Core Web Vitals hurting SEO and user experience
×Clunky standard themes killing mobile conversions
My Solution
✓High-performance native implementations
✓Custom development built for speed and scale
✓Mobile-first UX improvements focused on conversion
Services
Focused Shopify help for speed, conversion, and cleaner implementation.
Every service is designed around the same goal: fewer slow layers, clearer shopper journeys, and a store your team can keep improving.
Fewer leaks in the funnel
CRO Implementation
Mobile-first sections, product page improvements, cart flows, and trust signals built around shopper behavior.
Fast pages without app clutter
Shopify Theme Development
Custom sections, theme architecture, Shopify 2.0 patterns, and lean Liquid built to stay maintainable.
Purpose-built functionality
Custom App Development
Focused Shopify apps and internal tools for workflows that do not belong in a fragile stack of third-party apps.
Better checkout experience
Checkout Extensions
Checkout UI extensions and buyer journey enhancements for Shopify Plus brands that need a sharper checkout.
Know what to fix first
Free Site Audit
A practical review of speed, apps, conversion gaps, and theme quality with a prioritized action plan.
Case studies
Dummy Shopify wins ready to replace with real work.
Use this section for proof: speed before-and-after, CRO changes, technical decisions, and the measurable business result.
Site speed optimization
Fashion Store Speed Rebuild
A dummy case study about replacing app-heavy product sections with lean native Shopify theme components.
38% faster LCP42% less app script weightCleaner mobile PDP
Read case study
CRO implementation
CRO Product Page Sprint
A dummy case study for improving product page hierarchy, trust signals, and buying-path clarity on mobile.
18% more add-to-cart clicksSharper offer clarityBetter mobile hierarchy
Read case study
Checkout extensions
Checkout Extension for B2B
A dummy Shopify Plus example covering checkout UI extensions for a more guided B2B buyer experience.
Custom checkout logicLess support frictionCleaner buyer flow
Read case study
Watch
A short service video will live here.
Use this space to explain the free audit, what you look for, and how Shopify merchants can know whether speed and CRO work is worth doing.
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Upload an intro, Loom, or polished service video later. Keep it under two minutes and lead with the problem you solve.
Testimonials
What clients will say once the real results are added.
These are dummy testimonials for layout only. Replace them with real client quotes, names, and measurable outcomes.
“Fazal helped us replace three heavy apps with native Shopify sections and the store felt faster the same week.”
Ayesha Khan
Founder, Dummy Apparel
“The audit gave our team a clear roadmap. No fluff, just the work that would move speed and conversion.”
Daniel Morris
Growth Lead, Sample Goods
“He thinks like a developer and a revenue person. That combination made the implementation easy to trust.”
Mira Patel
Agency Partner
Writing
Practical notes on Shopify speed, CRO, and cleaner builds.
Placeholder articles for now. Later, this becomes a useful library for merchants, agencies, and fellow developers.
Apr 1, 2026 · 6 min read
Why Shopify Stores Get Slow
A practical look at app bloat, theme debt, Core Web Vitals, and the hidden cost of stacking quick fixes.
Read article
Mar 21, 2026 · 5 min read
CRO Fixes to Try Before a Full Redesign
Before rebuilding everything, tighten the product page, offer clarity, trust signals, and mobile purchase path.
Read article
Mar 10, 2026 · 4 min read
When Native Shopify Sections Beat Another App
Apps are useful, but many visual and content features belong in the theme for speed, control, and durability.
Read articleAbout
Individual consultant. Shopify-only focus. Performance-first thinking.
I am Fazal Jarral, a Shopify consultant based in Pakistan. I help merchants and agencies clean up slow storefronts, reduce app dependency, improve Core Web Vitals, and turn better UX into stronger conversion paths.
Replace this paragraph with your personal story, years of experience, strongest wins, and the type of Shopify brands you most want to work with.
Free site audit
Find the speed, app, and CRO issues costing your Shopify store revenue.
Send your store URL. I will review the biggest performance and conversion opportunities and reply with a practical next-step plan.