Cleaner LCP, CLS, and INP
Site Speed Optimization
Core Web Vitals, theme weight, app scripts, image loading, and render-blocking code tightened for a faster store.
Shopify speed and CRO consultant
I fix slow, app-bloated Shopify stores.
I turn Shopify stores into fast, high-converting revenue engines through site speed optimization, CRO implementation, theme development, custom apps, and checkout extensions.
🇵🇰 Based in Pakistan Working globally Shopify-only focus
Free audit includes
Speed, CRO, app bloat, and theme health review.
The problem with most stores
App bloat, generic themes, and poor Core Web Vitals are quietly taxing your revenue.
Speed and conversion are connected. A store that feels heavy, unclear, or fragile makes shoppers hesitate before they ever reach checkout.
The Problem
×Endless third-party apps slowing down load times
×Poor Core Web Vitals hurting SEO and user experience
×Clunky standard themes killing mobile conversions
My Solution
✓High-performance native implementations
✓Custom development built for speed and scale
✓Mobile-first UX improvements focused on conversion
Services
Focused Shopify help for speed, conversion, and cleaner implementation.
Every service is designed around the same goal: fewer slow layers, clearer shopper journeys, and a store your team can keep improving.
Fewer leaks in the funnel
CRO Implementation
Mobile-first sections, product page improvements, cart flows, and trust signals built around shopper behavior.
Fast pages without app clutter
Shopify Theme Development
Custom sections, theme architecture, Shopify 2.0 patterns, and lean Liquid built to stay maintainable.
Purpose-built functionality
Custom App Development
Focused Shopify apps and internal tools for workflows that do not belong in a fragile stack of third-party apps.
Better checkout experience
Checkout Extensions
Checkout UI extensions and buyer journey enhancements for Shopify Plus brands that need a sharper checkout.
Know what to fix first
Free Site Audit
A practical review of speed, apps, conversion gaps, and theme quality with a prioritized action plan.
Case studies and writing
What I build, and what I learn from it.
Shopify Development
Building a Custom Rental Logistics Engine on Shopify
While working as part of an agency team, I helped develop a custom logistics and shipping solution for a golf club rental business operating on Shopify. The project required combining a custom Shopify application, frontend booking experience, and Carrier Service API integration to automate shipping decisions based on customer location and rental dates.
Shopify Development, CRO, Customer Segmentation
Building a Native VIP Discount System Without Discount Apps
Venba Fragrance needed a reliable way to reward long-standing customers with collection-specific VIP discounts. Instead of adding more apps or jumping straight to Shopify Functions, I built a native Shopify setup using customer segments, automatic discounts, Shopify Flow, metaobjects, and theme-level pricing logic.
Conditional customer segmentsAutomatic DiscountsMetaobject as CMSShopify Flow automation for VIP tag syncingZero dependency on discount apps
Read case study
Apr 25, 2026 · 5 min read
Rethinking Access Control in Shopify
A lightweight, native Shopify approach to protect product and collection content based on customer login state and tags without relying on third-party apps like Locksmith.
Read article
Apr 23, 2026 · 5 min read
You Dont Need An App For That
Most Shopify stores do not have an app problem. They have a decision problem. Installing an app is often the fastest way to ship a feature, but it is rarely the cleanest way to run a store long term. The more sensible default is to solve simple problems natively with Liquid, JavaScript, theme architecture, metafields, and metaobjects, then reach for apps only when the problem genuinely demands it.
Read articleTestimonials
Feedback from teams I’ve worked with.
“Very knowledgeable, fast and efficient. We now `sleep` better knowing that we have someone to go to every time we have a Shopify issue or tweak to overcome.”
Marco
Founder, Artistica
“Fazal J truly impressed me with his EXCEPTIONAL shopify code skills. His work was not only professional and bug-free, but he also provided comprehensive video overview, which was a big plus. His cooperation and timely delivery showcased a deep understanding of the project needs. 🤩”
Kurt Penberth
Marketing Lead, The Film Invitational
“Fazal was a true lifesaver! He truly went above and beyond my expectations as to what can be done to optimize my Shopify store. Not only he was able to implement the modifications I needed for my store to be exactly as I had envisioned it, but his suggestions went beyond what I thought was possible to do. I definitely recommend this seller to anyone interested in bringing your store to the next level. I'd give him 10 stars if I could.”
Mike K
Founder, Bhomvu
About
Shopify-only focus.
I am Fazal Jarral, a Shopify consultant based in Pakistan. I help merchants and agencies clean up slow storefronts, reduce app dependency, improve Core Web Vitals, and turn better UX into stronger conversion paths.
Free site audit
Find the speed, app, and CRO issues costing your Shopify store revenue.
Send your store URL. I will review the biggest performance and conversion opportunities and reply with a practical next-step plan.